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I recommend that you read the above article for context – read previous article
Have you ever felt like your personal brand is stuck? Like you’re trying hard but not getting the results you want? It’s a frustrating feeling, but don’t worry – you’re not alone. The good news is that there’s a simple solution to give your brand the boost it needs: targeting and segmentation.
By knowing your audience and adapting your messages specifically to them, you will be able to connect with them on a deeper level and get the results you are looking for. In this article, we’ll explore the power of targeting and segmentation, and how you can use it to unlock your brand’s potential.
The importance of knowing your audience
If you want to create a successful personal brand, you must know who your audience is. After all, you can’t connect with people if you don’t understand what makes them tick. Understanding your audience will not only help you create messages that resonate with them, but it will also help you make informed decisions about your brand.
Think about it this way: if you try to sell a product to someone who has no interest in it, you are wasting your time and resources. On the other hand, if you know who your audience is and what they need, you can adapt your message specifically to them, which will lead to greater engagement and ultimately better results.
So, how can you get to know your audience? Start by asking questions such as: Who are they? What are their interests? What are their weaknesses? What motivates them? The more you know about your audience, the better positioned you will be to create a personal brand that speaks directly to them.
Getting started is easy, or not...
Getting started creating content for your personal brand may seem easy initially: all you need is a camera, some creativity, and a platform where you can upload your contents. However, it’s not uncommon to feel overwhelmed or intimidated by the idea of exposure. This is where the mental barrier comes into play: it’s a natural response, but it can be overcome with a little effort.
Cognitive restructuring is the process of changing the way you think about a situation or task. When it comes to creating content, this might mean restructuring your thoughts from “I can’t do this” to “I can do this, and I will get better with practice”. It is about changing the mindset of fear to one of enthusiasm and possibility.
The Roger Bannister effect
The Roger Bannister effect is a term used to describe how one person’s success can break down mental barriers and inspire others to achieve the same goal. In this case, Roger Bannister was the first man in history to run a mile in under 4 minutes, a record that was previously thought to be physically impossible.
However, by showing that it was possible, Bannister cleared the way for other runners to follow in his footsteps. Within months, 15 other runners had achieved the same goal, breaking down the collective mental barrier that until then had been holding them back.
The Roger Bannister Effect is a powerful reminder that our beliefs and limitations are often self-imposed, and that we can achieve great things when we believe in ourselves. So, the next time you face a challenge that seems unbeatable, remember the story of Roger Bannister and the many runners who followed in his footsteps.
Content is king!
Content really is the king when it comes to building a successful personal brand. Whether it’s a blog post, a video, a photo, or any other type of content, it’s the keystone of your brand that will dictate your future success or failure. That’s why it’s so important that you take your content seriously and make sure you put your best foot forward every time you create something.
Your content is the first thing users will see when they meet your brand, and it will form the basis of their first impressions. If your content is poor, you are at risk of losing their interest and never have a chance to make a meaningful connection with them. In contrast, if your content is attractive, informative and relevant, you can capture their attention and keep them coming back for more.
Why get in front of the camera?
Showing yourself in your content is the key to build a personal brand. Doing so, you create a much more dynamic, real, and human connection with your audience. This can help establish trust and credibility with your followers, which is essential to building a strong personal brand.
When you show yourself in your content, you are giving your audience an idea of who you are as a person. This humanises your brand and makes it more relevant to your followers. By establishing a closer connection with your audience, you are more likely to build loyalty and achieve greater long-term success.
Where do you want to fish?
When creating content, there are two options: fishing for sales in the red ocean or in the blue ocean.
Red ocean
- Compete in the existing market space
- Beat the competition
- Exploit existing demand
- Compensate value and cost
- Align a company’s entire system of activities with its strategic choice of differentiation or low cost
Blue ocean
- Create uncontested market space
- Make the competition irrelevant
- Create and capture new demand
- Break the balance between value and cost
- Align a company’s entire system of activities in pursuit of differentiation and low cost
The red ocean refers to a crowded and competitive market, where there is a lot of competition, and it can be difficult to stand out. In contrast, the blue ocean is an open market with untapped potential, where it is easier to create value and stand out.
When you start building your personal brand, you may find yourself swimming in the red ocean. But the goal should be to move into the blue one. This means finding unique and innovative ways to differentiate yourself from the competition and create value for your audience. In this way, you will prepare yourself for success and get better results in the long run.
Target & Buyer Persona
When building your personal brand, it is important to know who you are targeting. This is where the concepts of target and buyer persona come into play. Target refers to the group of people to whom a certain product or service is oriented, in other words, the target is our objective audience. On the other hand, the buyer persona concept refers to the ideal person at whom our product is aimed. The buyer persona is found within the target, but we must obtain much more precise information about the individual and not the group. It is important to differentiate between these two concepts to ensure that your marketing efforts are specific and effective.
To create a strong personal brand, you need to know who your target audience is and what they are looking for. By knowing their needs, desires, and weaknesses, you can create content and services that are attractive to them. This is where buyer personas come into play. Creating a detailed profile of your ideal customer, you can adapt your marketing efforts to directly speak to them. This will help you build a stronger personal brand and establish a deeper connection with your audience.
It must be recognized that many times the target person will not buy us, but it is important to know the difference in order to be able to take advantage of your strategy. Here is an example of what usually happens:
When selling a Playstation, the target is children but the buyer persona is parents, so depending on the objective within the strategy we will have to create one content or another.
